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Public relations are one more tool of business communication. Their importance makes them stand as a managerial function within the business environment. In large companies, the communication director is in charge of undertaking and developing this series of strategies to achieve a coherent and integrated communication base.

Functions of Public Relations (PR)

All these activities are typical of those who develop public relations strategies:

  1. Project the image of the corporate identity of companies.
  2. Research the market to analyze trends and consumer opinions.
  3. Advice, advice and monitoring of the different sections that make up a company.
  4. Preparation and implementation of programs aimed at sectors of interest to the company or business.
  5. Optimally fostering relations between workers and the external public.
  6. Preparation, approval and dissemination of news and events to the different media.
  7. Dissemination of information about the entity or company to different clients.

The first is a campaign designated as the best green initiative of 2014. Through a campaign focused on the floods in Illinois (USA), The Nature Conservancy decided to raise awareness through natural solutions to address the problem. Aerial, ground and video excursions were carried out. The campaign was covered by the media, bloggers and other people interested and involved in said conflict and had an international impact as a benchmark in public relations.

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Edward Bernays

Brand Management

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List Of Press Release Agencies

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