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When hearing about business practices, it is often assumed that the secret of their success depends solely on the strength of communication between the producer and the potential consumer. However, business models focused on the relationship with other companies should not be underestimated.

For some time now, the B2B business model – Business-to-Business or, in Spanish, business to business – has taken hold , especially in the field of electronic commerce.

B2B is a business model that consists of the services that one company delivers to another in order to improve the sales of the products and goods it offers. That is, a commercial transaction between companies.

Unlike business to consumer— Business-to-Consumer (B2C) – whose actions are directed towards the end customer, B2B is directed towards the supplier of goods or the middle part of the marketing chain, which is of paramount importance to when it comes to ensuring the effectiveness of a business.

An example of a B2B business is a web content provider for other companies – either through blog posts, social networks or web pages – that seeks to position brands through the internet.

At present, there is a great opportunity to strengthen companies with this model due to the ease of access to information, the possibility of carrying out administrative processes through multiple platforms and effective communication through different channels with other members of the Supply Chain.

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