How to Use A Video Maker for Your Fundraising Campaign

The internet plays a crucial role in people’s lives, transforming how everyone does things. From shopping online to banking transactions, it is clear that the virtual world takes a central stage in how people go on with their days. As a non-profit, you need to make yourself visible where people hangout. If you have not included video marketing in your strategies, you do your advocacy a great disservice. Thankfully, this page with an amazing, free video maker can help you create stunning videos that can garner support.

Remember, videos hold the top spot as the most popular content format. After all, people are too busy to read long articles. Videos say a lot in a shorter time frame and stimulate more senses. Above all, stunning videos made with professional Film Impact transitions entice the most attention and create the best engagement. Hence, you need a great fundraising video pitch to support your program. Moreover, people love sharing videos, so you can surely gain sustained support for your cause. Here’s how you can use a video maker to gain traction for your fundraising campaign. Let’s get started and pivot to a digital campaign. No more excuses!

Use For Social Media Posts to Generate Attention

Today, almost 5 billion people in the world own a mobile device. Notably, within each device, you can find two social media apps that a person checks consistently throughout the day. If you truly want to create exposure for your cause, you can do it so much more effectively via social media. Take note of these amazing stats:

• Around 4 billion people watch videos on Facebook every day.
• FB users consume 100 million hours of video content.
• About 2 billion active users visit the YouTube platform every month.
• People watch over a billion hours of videos every day.

That’s not counting Instagram, TikTok, Snapchat, LinkedIn, Pinterest, and other web pages! As you can, you must use your video maker to generate quality video content. Even 91% of businesses in the US use social media as a marketing tool. Thus, remaining visible where your donors’ hangout allows you to send your message effectively. On top of that, videos on social media create the most attention, gaining the most shares, likes, and comments.

Embed An Amazing Pitch in the Landing Page

Well-produced landing page videos work astoundingly well and convert visitors into donors. Hence, if you want to enjoy more fundraising support, embed videos on your landing page. This stunning clip made with a video maker assures visitors to understand your message.

Furthermore, with just a simple click, you can convey your ideas in 30 seconds. This amazing result is something that photos and words cannot do. Videos are the most compelling format. As such, you can use your video maker to create the following:

• Explainer videos
• Testimonial videos
• How-to guides
• Background demos
• Slide shows

Use Creatively to Send Targeted Emails to Subscribers

If you want to increase more support for your advocacy, use your video maker for emails. Though it may be impossible to embed a full-scale video, you can create a short GIF that works as a clickable link. Through this method, you can send your email subscribers to your landing page or YouTube channel. Besides, it increases website traffic and engagement.

Above all, you can optimize the highly shareable quality of emails. If you impress the recipients with the content, they can readily forward the message to everyone on their contact list. Just make sure you create a catchy subject line. Moreover, take advantage of the warm leads in your contact list by sending them heart-warming videos that elicit support.

Create Stunning Videos for the Fund Raising Event

You must use your video maker creatively if you intend to do a live event. Firstly, you can use it to make a short video invitation to invite prospects to buy tickets. Secondly, during the event proper, you can use your video editor to make an on-site production. People love seeing how the party was set up, the registration, and other details. Finally, you can send a video recap after the fundraising event to update and thank everyone.

Noteworthy, don’t forget to send a strong CTA (call to action) with your video message, like clicking a link to your charity account or contacting a phone number. With your video maker, you can readily do this even if you’re a newbie. Just add the following embellishment features with your tool’s easy drag and drop function:

• Wordings
• Graphics
• Animation
• Transitions
• Effects

Show Where the Money Is Going

Finally, use your video maker for transparency. In a non-profit, your integrity is everything. Thus, you need to show all your donors how their gifts are being used. Create a touching video that features the recipients. Consequently, when donors see faces, they feel more attached. Therefore, if you need even more support, you can count on them because they know their donations are being put to good use.