Creative Team Planning Write for Us
Building an in-house creative team to manage your communications and campaigns can be transformative. Rather than relying on organic growth, low-skilled workers (e.g CEO doing marketing themselves) or expensive agencies, you can empower your business to grow spectacularly by bringing all the most valuable creative skills under your roof.
However, there are no shortcuts when building an effective creative team. You need to invest time into strategic planning and decision making before recruitment, and in forming the most productive creative environment after the team is assembled.
This article is going to take you through that whole process, from assessing your creative needs to weighing up full-time employees vs contractors and then finally getting the best possible work from your new team.
Define the scope of your team
First thing’s first, before you start building recruitment ads and scouting new talent, you need to consider what you actually need.
There are hundreds of reasons why an organization might build its own creative team. Even the term “creative team” itself is extremely broad and could range from a simple designer-copywriter combo to a full-blown creative department with fixed premises, multiple layers of management and a global brief.
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